Herbert (Louis) Johnson spent seven years as an apprentice to Lincoln Bennett hat-makers. Johnson later went into business with Edward Glazier at New Bond Street London in 1889 on the advice of the Prince of Wales (later to become King Edward VII). The story has it that the Prince was riding in the park when his top hat blew off damaging it. Johnson was there in the park at the time and offered his professional services. The hat was repaired and the Prince was so pleased with the results he suggested that Herbert set up his own business. Johnson soon produced many forms of headwear for well-dressed gentlemen and soon had a Royal patronage. Fame and success came quickly and Johnson continued to work in the business personally until his retirement in 1928. Johnsons name soon became synonymous with quality and everyone wanted to be seen in a Johnson hat.